For the people who work hard, provide, sacrifice, and keep their families moving forward. REDLIA exists to help you build financial protection around the life and people who depend on you.
Your financial plan should begin with your life—not a product. Choose what you want to prepare for, and we’ll help you understand the options.
Be financially ready for unexpected health challenges.
Inquire About This →Safeguard your ability to earn and keep supporting your family.
Inquire About This →Protect responsibilities, people and assets that extend beyond you.
Inquire About This →In 2015, one question changed the way Joey looked at financial protection: if the family depends on the breadwinner, what happens when the breadwinner can no longer provide?
That personal realization became an advocacy and eventually a career dedicated to helping other breadwinners protect the people they love.
Read My Story →Rising Eagle Dynasty Life Insurance Agency Inc. helps individuals and families make informed financial decisions while developing insurance professionals who can protect and serve more lives.
Discover REDLIA →
Marriage, children, career growth, a new home, business ownership and retirement can change your financial priorities.
Explore a meaningful career helping individuals and families make better financial decisions.
Whether you’re protecting your family, preparing for the future or reviewing an existing plan, understanding your options is a good place to begin.
Have a Meaningful Conversation →My journey in insurance did not begin with a career plan. It began with a personal question about what would happen to the people I love if one day I could no longer provide for them.
“If I’m the breadwinner of my family, who will be my breadwinner if something happens to me?”
I was born and raised in Mandaluyong City and graduated with a degree in Banking and Finance from the Polytechnic University of the Philippines in 2011. I built my early professional career in the corporate world, working in accounting roles including experience with Accenture Philippines.
But behind the job title, I was also a breadwinner. Like many Filipinos, earning was never only about myself. It meant helping at home, carrying responsibilities, paying bills and trying to create a better future for the people I loved.
In 2015, I bought my first insurance policy. The decision came from a simple realization: providing for your family today does not automatically mean they are protected tomorrow. That question changed the way I looked at financial planning and eventually changed the direction of my life.
I entered insurance part-time, then gradually discovered that the work could become much more than an additional source of income.
Entered the insurance industry part-time and began helping people understand financial protection.
Made the transition to a full-time insurance career and committed to serving clients professionally.
Stepped into leadership and began developing other insurance advisors.
Founded Rising Eagle Dynasty Life Insurance Agency Inc. and expanded the mission through an agency.
Continued the journey as a Branch Manager, agency owner, mentor and financial professional.
For me, insurance is not simply a policy or a financial product. It is a way to help make sure a family has financial support when life does not go according to plan.
My advocacy is to help people understand their financial responsibilities, prepare for uncertainty and build protection so that when difficult moments come, their families have more choices and do not have to depend entirely on borrowing or asking others for help.
The work has grown, but the purpose remains the same.
Help individuals and families understand their options and make financial decisions based on their needs, responsibilities and goals.
Create conversations around protecting the person everyone else depends on, not only the assets or income they produce.
Develop insurance professionals who can serve responsibly, communicate clearly and protect more families through meaningful financial guidance.
What started as a personal need for protection eventually grew into client service, leadership and entrepreneurship. Today, I continue to serve clients while helping build a community of insurance professionals through REDLIA.
You do not need to begin with a product. We can begin by understanding your responsibilities, priorities and the people you want to protect.
Have a Meaningful Conversation →Rising Eagle Dynasty Life Insurance Agency Inc. was built on a simple belief: protecting more families requires developing more professionals who understand the responsibility behind every financial plan.
What began as one advisor's advocacy has grown into a community committed to protection, education, leadership and meaningful service.
As Joey's work in insurance grew, so did the responsibility to reach and serve more people. There is only so much one financial professional can do alone. REDLIA was created to multiply that advocacy by developing insurance advisors who can guide more individuals and families.
Founded in 2022, Rising Eagle Dynasty Life Insurance Agency Inc. became a home for professionals who want to build meaningful careers while helping clients become more financially prepared.
Today, REDLIA continues to grow around the same principle: behind every policy is a person, a family, a dream and a responsibility worth protecting.
Our work is not measured only by policies. It is measured by the quality of conversations we create, the professionals we develop and the families we help prepare for life's uncertainties.
Help individuals and families understand how financial protection can support the people and responsibilities that matter most.
Make financial planning and insurance easier to understand so clients can make informed decisions with greater confidence.
Equip insurance professionals with knowledge, mentorship and leadership so they can serve clients responsibly.
Grow the advocacy by building more capable professionals who can help protect more lives and families.
Financial planning can feel technical. Life is not. Our approach starts by understanding the person before discussing the plan.
We want our advisors to listen well, explain clearly and recommend responsibly. That means conversations built around real needs, not pressure; education before decisions; and relationships that continue beyond the application.
REDLIA is both a client-serving agency and a development community for insurance professionals.
Clear conversations, thoughtful financial guidance and ongoing service as life and priorities change.
Training, mentorship, professional development and opportunities to grow into leadership.
A platform to develop teams, multiply good practices and build organizations that can serve more families.
REDLIA's story is still being written. Every client served, advisor developed and family protected becomes part of that story.
Our ambition is not simply to become bigger. It is to become better at helping people prepare for the future while developing professionals who can carry that mission forward.
Whether you are exploring financial protection or looking for a professional community where you can grow, we would be glad to start with a conversation.
Have a Meaningful Conversation →